Tata’s $2500 car is here

The People’s Car is here. Again.

Its mainly targeted towards developing markets like india, china, indonesia, thailand, where most people still use a two-wheeler. The Nano could be a disruptive innovation in the automobile industry by targeting consumers who previously couldn’t afford a car.

I’ve read some comments from people in NA and Europe saying how unsafe it is, how ridiculous it looks and the lack of amenities. They seem to forget that the fastest you’ll be going on indian city roads is 60 kmph and people wont care how it looks because its still better/safer than a 2 wheeler.

The fact that its so simple and bare means it should be very easy and cheap to fix.